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CA Intermediate · Financial Management and Strategic Management · Strategy Implementation and Evaluation

Vihaan Textiles Ltd. has finalised a new growth strategy. Before work begins, the CEO wants the strategy translated into specific action plans, budgets and procedures so that every department knows its role. Which stage of the strategic management process is the CEO now addressing?

The CEO is addressing strategy implementation. Once a strategy is chosen, it must be turned into action through plans, budgets, procedures and clear departmental responsibilities. Formulation is already complete, and evaluation happens afterwards to measure performance against the intended outcomes.

  1. AStrategy formulation
  2. BStrategy implementationCorrect
  3. CEnvironmental scanning
  4. DStrategic evaluation only

Explanation

Converting chosen strategy into policies, budgets, procedures and assigned responsibilities is the core of strategy implementation. Formulation has already ended because the strategy is finalised. Evaluation comes after implementation has begun, to compare results with targets.

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