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CA Intermediate · Financial Management and Strategic Management · Strategy Implementation and Evaluation

Dhruv Retail Ltd. wants a way to evaluate performance beyond financial results. It tracks customer satisfaction, internal process efficiency, employee learning and growth, along with financial measures, all linked to its strategy. Which tool is Dhruv Retail using?

Dhruv Retail is using the balanced scorecard. It measures performance from financial, customer, internal process and learning and growth perspectives, linking them to strategy. The BCG matrix, value chain analysis and 7S framework serve different purposes, such as portfolio classification, activity analysis and organisational alignment.

  1. ABalanced scorecardCorrect
  2. BBCG growth-share matrix
  3. CValue chain analysis
  4. DMcKinsey 7S framework

Explanation

The balanced scorecard evaluates performance across four perspectives: financial, customer, internal business process, and learning and growth, all tied to strategy. The BCG matrix classifies businesses in a portfolio, value chain analysis examines activities creating value, and 7S studies organisational alignment. None evaluates the four perspectives described.

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