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ACCA Applied Knowledge · Business and Technology · The relationship between accounting and other business functions

Which of the following best describes the main contribution of the accounting function to the sales and marketing function of a business?

Accounting helps sales and marketing mainly by supplying information on product costs, pricing and the profitability of products and customers. This lets marketing set prices, judge campaign returns and focus effort on profitable segments, while recruitment and advertising design belong to other functions.

  1. AProviding information on product costs, pricing and the profitability of customers and productsCorrect
  2. BRecruiting and training the sales team
  3. CDesigning the advertising campaigns for new products
  4. DNegotiating credit terms with the business's suppliers

Explanation

Accounting supports sales and marketing by supplying cost, margin and profitability data that informs pricing and promotional decisions. Recruiting and training is an HR matter, advertising design is a marketing task, and negotiating supplier terms relates to purchasing.

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