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CSEET · Economic and Business Environment · AI and Business Environment

Which of the following is an example of a business using AI rather than simple automation?

Personalised product recommendations are AI because the system learns from each user's browsing and purchase patterns and adapts its suggestions. Printing a fixed invoice format, a light timer or a copying macro simply follow fixed instructions without learning, so they are ordinary automation.

  1. AAn e-commerce platform recommending products to each user based on learned browsing and purchase patternsCorrect
  2. BA printer producing the same invoice format every time
  3. CA timer switching off office lights at 8 pm
  4. DA macro that copies one fixed cell to another

Explanation

Personalised recommendation learns from user behaviour data and adapts its output, which is characteristic of AI. The other options follow fixed instructions with no learning or adaptation, so they are plain automation.

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