ACCA Applied Knowledge · Business and Technology · Technological factors
Which of the following is an example of technology improving a firm's ability to respond to changing customer demand?
Real-time sales data feeding automatically into inventory ordering. This lets the firm see demand changes immediately and adjust stock and supply quickly, whereas printed catalogues and reviews of old results are slow and not technology-driven responses.
- AReal-time sales data feeding automatically into inventory ordering systemsCorrect
- BAn annual printed catalogue sent to all customers
- CA monthly meeting of managers to review last year's results
Explanation
Real-time data linked to ordering lets the firm adjust stock quickly to demand. The catalogue and the monthly review of last year's results are slow and not technology-enabled responsiveness.
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