ACCA Applied Knowledge · Business and Technology · Financial systems and technology
Which of the following is an example of unstructured data held by a business?
Customer comments on social media are unstructured data because they are free text with no predefined format or fields. Database tables and spreadsheets of balances or sales are structured, being organised into defined rows and columns.
- AA table of customer account balances in a database
- BCustomer comments posted on social media about the company's productsCorrect
- CA spreadsheet of monthly sales by region
Explanation
Unstructured data has no predefined format or fixed fields, such as free-text social media posts. Database tables and spreadsheets are organised into rows and columns, so they are structured data.
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