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NISM Certifications · NISM-Series-XV: Research Analyst · Fundamentals of Research

Which of the following is the best example of primary data in a research analyst's work on a consumer goods company?

Notes from the analyst's own interviews with distributors are primary data because the analyst collects them first-hand for the research purpose. Annual reports, trade association statistics and other brokers' reports already exist and were compiled by others, so they are secondary data.

  1. AAnnual report of the company downloaded from the stock exchange website
  2. BIndustry statistics published by a trade association
  3. CNotes from the analyst's own interview with the company's distributorsCorrect
  4. DA brokerage report written by another analyst on the same company

Explanation

Primary data is collected first-hand by the analyst for the specific purpose, such as interviews or channel checks. Annual reports, trade association statistics and other analysts' reports are all existing sources, hence secondary data.

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