CMA Foundation · Fundamentals of Business Laws and Business Communication · Use of Graphics and References for Business Communication
Which of the following is the most important check before inserting a graphic into a business report?
The key check is whether the graphic conveys a clear message to the intended audience and is properly titled and labelled with units and source. Colour, size or complexity do not make a graphic effective; clarity and accuracy do.
- AWhether it is the most colourful option available
- BWhether it conveys a clear message to the intended audience and is properly titled and labelledCorrect
- CWhether it occupies a full page
- DWhether it uses the most complex chart type
Explanation
A graphic exists to communicate a message to a specific audience, so clarity, a title, labelled axes and units matter most. Colour, size and complexity do not ensure understanding and may reduce it.
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