CSEET · Economic and Business Environment · Business Environment
Which statement about the internal and external parts of a SWOT analysis is correct?
Strengths and weaknesses are internal factors arising within the organisation, while opportunities and threats are external factors arising from the environment. This internal-external split is the basis of SWOT analysis and links it to environmental scanning of outside forces.
- AStrengths and opportunities are internal; weaknesses and threats are external
- BStrengths and weaknesses are internal; opportunities and threats are externalCorrect
- CStrengths and threats are internal; weaknesses and opportunities are external
- DAll four elements are external to the firm
Explanation
SWOT splits into internal factors, which are strengths and weaknesses within the firm's control, and external factors, which are opportunities and threats arising from the environment. The other options mix these categories wrongly.
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