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Which statement about the micro (task) environment of a business is correct?

The micro environment consists of customers, suppliers, competitors and intermediaries that directly interact with the firm. Broad forces like inflation and GDP growth are macro factors, employees are internal, and the firm cannot fully control the micro environment, only influence it.

  1. AIt consists of forces such as inflation and GDP growth that affect all firms equally
  2. BIt consists of forces such as customers, suppliers, competitors and intermediaries that directly interact with the firmCorrect
  3. CIt consists solely of the firm's own employees and shareholders
  4. DIt is the part of the environment that the firm can fully control

Explanation

The micro environment covers the actors close to the firm that directly affect its operations: customers, suppliers, competitors, marketing intermediaries and the public. Inflation and GDP growth are macro factors. Employees and shareholders are internal. The firm cannot fully control the micro environment.

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