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CS Professional · Strategic Management and Corporate Finance · Strategic Analysis and Planning

Which statement best distinguishes environmental scanning from environmental monitoring in strategic analysis?

Environmental scanning is the broad search for early or weak signals of change in the environment, whereas monitoring tracks trends already identified to see how they develop. The reversed definition is incorrect, and both activities concern the external environment rather than only internal factors.

  1. AScanning is the detection of early, often weak signals of change across the environment, while monitoring tracks already identified trends over timeCorrect
  2. BScanning tracks specific trends identified earlier, while monitoring is the broad search for unknown signals
  3. CScanning covers only the internal environment, while monitoring covers only the external environment
  4. DScanning is done after strategy implementation, while monitoring is done before formulation

Explanation

Scanning is a broad search to detect early signals and emerging issues. Monitoring follows up on trends already spotted to see how they evolve. The option reversing the two is wrong, and neither activity is limited to the internal environment or to a fixed stage.

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