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ACCA Strategic Professional · Advanced Performance Management · Data science and analytics

Zentra Retail, a listed consumer goods company, collects loyalty-card data and plans to use it to personalise offers. The finance director asks the analytics team to check that customers have agreed to their data being used for this purpose and that only the data needed is retained. Which data governance principle is most directly being applied?

Purpose limitation and data minimisation apply here. Customers consented to a specific use, so data must be used only for that purpose, and only the data needed should be kept. Warehousing, redundancy and model validation address storage or accuracy, not consent and retention.

  1. APurpose limitation and data minimisationCorrect
  2. BData redundancy and replication
  3. CData warehousing and integration
  4. DPredictive model validation

Explanation

Checking that data is used only for the purpose consented to, and that only necessary data is kept, are the principles of purpose limitation and data minimisation. Warehousing concerns storage structure, redundancy concerns duplicated data, and model validation concerns the accuracy of predictions, none of which address consent or retention.

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