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ACCA Applied Knowledge · Business and Technology · Environmental and sustainability factors

Zeta Co's customers increasingly refuse to buy products with excessive plastic packaging. Zeta responds by redesigning all packaging to use recycled materials and markets this change prominently. Which type of stakeholder pressure is Zeta mainly responding to?

Zeta is responding to market-based pressure from customers whose changing preferences reduce demand for heavily packaged goods. Redesigning packaging protects sales and image. The scenario involves neither dividend policy nor trade union pay negotiations.

  1. APressure from the capital markets over dividend policy
  2. BMarket-based pressure from customers' changing preferencesCorrect
  3. CPressure from trade unions over pay negotiations

Explanation

Customers' purchasing choices are a market force that directly affects sales. The scenario does not involve shareholders' dividends or employee pay bargaining, so those options do not fit.

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