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CMA Final · December 2025 · Paper 20C

CMA Final Entrepreneurship and Startup December 2025: paper analysis

Our own analysis of the official paper, as of 12 October 2026. The questions and answers belong to ICMAI; read them on ICMAI's website.

Chapter-wise marks

Where the marks were in this paper (out of 100; internal-choice alternatives not double counted).

What each question tested

In our words, by question number. Open the official paper for the full question.

QMarksTestsChapter
2(a)7Psychological theories of entrepreneurship: achievement motivation and action regulationEntrepreneurial Skill Sets
2(b)7Different demand states marketers may face and how they respondValue Addition
3(a)7Common problems faced by order-to-cash teams in an organisationScalability, Scaling up and Stabilisation of Sustainable Business
3(b)7Working capital requirement and permissible bank finance for a first-time borrower using holding normsIdea to Action
4(a)7Sources of finance at the pre-seed and seed stages of a startupIdea to Action
4(b)7Applications of data analytics across industry sectorsTypes of New Age Business
5(a)7Disintermediation and subscription business models for startupsTypes of New Age Business
5(b)7Importance of packaging for a startup's successValue Addition
6(a)7Stages of startup fundingIdea to Action
6(b)7Strategies for risk mitigationRisk Management Strategies
7(a)7Elements of a good vision statement and its importanceLeadership
7(b)7Role and importance of MSMEs in the Indian economyThe Entrepreneurial Ecosystem
814Ethical dilemma of a regulator balancing environmental compliance against jobs in small units, with a compliance mechanismLeadership

What stood out

  • As in June 2026, the only computation was a working capital and permissible bank finance estimate; every other written part was descriptive.
  • Startup financing featured three times (pre-seed and seed sources, funding stages, working capital finance), the most tested theme.
  • The MCQ section again carried a five-question marketing case, this time on brand positioning strategies.
  • Question 8 was a 14-mark ethics case on balancing regulation and livelihoods, so structured stakeholder analysis is worth practising.
  • New-age business models and data analytics applications each appeared, reflecting the paper's contemporary focus.

Practise the chapters that carried the marks

Value Addition, Idea to Action, Leadership: study guides and practice questions in the CMA Final format.