ACCA Applied Knowledge · Business and Technology · Technological factors
A bank replaces most of its branch-based counter services with a mobile app that lets customers open accounts and transfer money at any hour. Which benefit of technology for services does this MOST directly illustrate?
The best answer is greater accessibility and convenience. A mobile app lets customers open accounts and make transfers at any hour and from any place, rather than only during branch opening times. It does not remove controls or guarantee market share.
- AGreater accessibility and convenience for customers, available at any timeCorrect
- BReduction in the bargaining power of the bank's shareholders
- CElimination of the need for any internal controls
- DGuaranteed increase in the bank's market share
Explanation
Mobile apps allow customers to use services around the clock and from any location, which is improved accessibility and convenience. Technology does not remove the need for controls, does not guarantee market share, and is unrelated to shareholder bargaining power.
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