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ACCA Applied Knowledge · Management Accounting · Summarising and analysing data

A company analyses the number of customer complaints received each day. Which description correctly classifies this data?

Daily complaint counts are discrete quantitative data, because they are numerical counts that can only take whole-number values. Continuous data is measured on a scale and can take any value within a range, which does not apply to a count of complaints.

  1. AContinuous quantitative data
  2. BDiscrete quantitative dataCorrect
  3. CQualitative nominal data
  4. DQualitative ordinal data

Explanation

The number of complaints is a count of whole units (0, 1, 2...), so it is numerical and can only take separate values. That makes it discrete quantitative data. Continuous data would be measured, such as time or weight, and could take any value in a range.

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