ACCA Applied Knowledge · Business and Technology · Social and demographic factors
A fast-food chain finds that consumers in its main markets are increasingly choosing plant-based and lower-sugar products because of greater health awareness. Which description best fits this change?
This is a change in social attitudes and lifestyles. Growing health awareness alters consumer tastes and so changes demand, making it a social factor in PESTEL rather than an economic, internal or technological one.
- AA change in social attitudes and lifestyles that affects demandCorrect
- BA change in government monetary policy
- CA change in the chain's internal culture
- DA technological change in food production
Explanation
Shifting consumer attitudes towards health and diet are a social trend and influence demand for products. Monetary policy is economic, internal culture is not an external factor, and the scenario describes no technological change.
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