ACCA Applied Knowledge · Business and Technology · Social and demographic factors
Which of the following best describes what is meant by the demographic environment of a business?
The demographic environment means the characteristics of a population, including its size, age structure, gender balance and geographic distribution. It is a social factor that shapes demand for products and the supply of labour, unlike inflation, law or technology, which are separate external factors.
- AThe characteristics of a population, such as its size, age structure, gender and geographic distributionCorrect
- BThe rate at which the general level of prices in an economy is rising
- CThe laws that regulate how organisations may recruit employees
- DThe use of new technology to process customer data
Explanation
Demography is the study of population characteristics such as size, age profile, gender, location and household structure. The other options describe inflation, employment law and technology, which belong to economic, legal and technological factors rather than demographic ones.
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