ACCA Applied Knowledge · Business and Technology · Social and demographic factors
A fast-food chain finds that in one overseas country customers expect long, relaxed meals and regard rushed service as rude. The chain changes its service style and restaurant layouts accordingly. Which factor is the chain mainly responding to?
The chain is responding to cultural differences in social customs. Local expectations about relaxed dining and what counts as polite service come from society's values and norms, so adapting service style and layout is a cultural adjustment, not a reaction to law, currency movements or competitor pricing.
- ACultural differences in social customsCorrect
- BLegal restrictions on opening hours
- CEconomic fluctuations in exchange rates
- DCompetitor price cutting
Explanation
Expectations about meal pace and politeness stem from the society's customs and values, which are cultural. Nothing in the scenario refers to law, exchange rates or competitors' pricing.
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