ACCA Applied Knowledge · Business and Technology · Leadership, management and supervision
A finance director attends a charity dinner on behalf of her company and presents a cheque to a local hospital. Which Mintzberg managerial role is she mainly performing?
She is performing the figurehead role. Mintzberg describes this as carrying out symbolic or ceremonial duties as the organisation's representative, such as attending events or presenting cheques. Her main purpose is representation by virtue of status, not providing information, building networks or allocating resources.
- AFigureheadCorrect
- BSpokesperson
- CLiaison
- DResource allocator
Explanation
The figurehead role involves ceremonial and symbolic duties such as representing the organisation at events and presenting awards or cheques. A spokesperson passes information about the organisation to outsiders, which is not the main purpose here. Liaison is about building contact networks.
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