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ACCA Applied Knowledge · Business and Technology · Social and demographic factors

A retailer notices that more of its customers are now single-person households with high disposable incomes and little spare time. Which response is most consistent with this social trend?

Launching smaller-portion, ready-prepared meals with online ordering best matches the trend. Single-person households with good incomes and little time value convenience and small quantities. Family multipacks suit larger households, and moving head office or cutting ranges for tax reasons does not address customer needs.

  1. ALaunching smaller-portion, ready-prepared meals with online orderingCorrect
  2. BReducing the number of product ranges to cut tax liabilities
  3. CIncreasing family-size multipack promotions
  4. DMoving the head office to a lower-cost region

Explanation

Single-person, time-poor customers with high incomes favour convenience and small portions. Family multipacks suit larger households, while tax reduction and head office relocation do not respond to the social trend.

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