ACCA Applied Knowledge · Business and Technology · Leadership, management and supervision
A sales manager reads industry journals, talks to customers and listens to staff gossip to gather information about market trends. Which role is this, and which category does it belong to?
This is the monitor role, which falls in Mintzberg's informational category. The manager is actively scanning internal and external sources to build an understanding of the environment. Disseminating would mean passing that information on to others, which is not what is described here.
- AMonitor, informationalCorrect
- BLiaison, interpersonal
- CEntrepreneur, decisional
- DDisseminator, informational
Explanation
Seeking and receiving information from many sources to understand the environment is the monitor role, which is informational. Disseminator would involve passing the information on to subordinates. Liaison concerns building contacts, and entrepreneur concerns initiating change.
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