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ACCA Applied Knowledge · Business and Technology · Communicating in business

An accountant is preparing a presentation of quarterly results for the non-finance directors. Which approach is most likely to make the presentation effective?

The best approach is to tailor the content to the audience's needs and highlight key messages with simple visuals. Non-finance directors need clear, relevant information, whereas crowded slides, reading text aloud or heavy jargon would reduce understanding and engagement.

  1. APut all the detailed figures on each slide so nothing is omitted
  2. BRead the slides aloud word for word to keep the content consistent
  3. CTailor the content to the audience's needs, highlighting key messages with simple visualsCorrect
  4. DUse technical accounting terminology to demonstrate professional credibility

Explanation

Effective presentations are planned around the audience's knowledge and needs, with clear key messages and simple visuals. Overloaded slides, reading text aloud and unexplained jargon all hinder understanding for non-specialists.

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