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CA Intermediate · Financial Management and Strategic Management · Introduction to Strategic Management

Anand Agro, a Nashik firm, frames its direction as follows. (i) It wants to be recognised as India's most trusted farm-input brand. (ii) It states that it serves farmers by supplying quality seeds and fertilisers. (iii) It commits to reach 18% market share in Maharashtra by March 2028. Which option correctly classifies (i), (ii), (iii)?

The statements are vision, mission and objective respectively. Being the most trusted brand is an aspirational future picture, serving farmers with quality inputs defines present business purpose, and 18% share by March 2028 is a specific, measurable, time-bound target, which is an objective.

  1. AVision; mission; objectiveCorrect
  2. BMission; vision; objective
  3. CObjective; mission; vision
  4. DVision; objective; mission

Explanation

(i) describes an aspirational future state, which is a vision. (ii) states the business, customers served and purpose today, which is a mission. (iii) is specific, measurable and time-bound, hence an objective or goal. Reversing vision and mission, as in option two, confuses aspiration with present purpose.

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