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CMA Foundation · Fundamentals of Business Laws and Business Communication · Use of Graphics and References for Business Communication

Ananya must show a manager how a company's quarterly net profit moved over the last twelve quarters, highlighting the overall trend. Which design choice best supports the message?

A line graph with time on the horizontal axis and clearly labelled axes is best. It connects successive quarterly values so the trend is visible immediately. Pie charts show shares of a whole, and untitled tables or cluttered patterns reduce clarity rather than support the message.

  1. AA 3-D pie chart with twelve slices
  2. BA line graph with time on the horizontal axis and clearly labelled axesCorrect
  3. CA table with no title to avoid clutter
  4. DA stacked bar chart with ten different patterns

Explanation

Trends over time are shown best by a line graph, with time on the horizontal axis and labelled axes and units. A pie chart cannot show change over time, and unlabelled tables or heavy patterns reduce clarity.

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