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CMA Foundation · Fundamentals of Business Laws and Business Communication · Use of Graphics and References for Business Communication

An analyst's slide has a chart with seven bright colours, a heavy background image, 3D effects, and a legend in tiny font. Readers struggle to extract the key message. Which revision best applies the principle of simplicity and focus?

The best revision is to remove decoration, use a plain background, limit colours and highlight only the key series with a clear title. Effective graphics minimise clutter so the main message stands out, whereas extra colours, 3D effects and images distract the reader.

  1. AAdd more colours so every data series stands out equally
  2. BAdd animation and more decorative effects to hold attention
  3. CRemove decoration, use a plain background, limit colours, and highlight only the key series with a clear titleCorrect
  4. DShrink the chart so the background image becomes more prominent

Explanation

Effective graphics reduce clutter so the message stands out. Removing decoration, limiting colours and emphasising the key series with a message-bearing title directs attention. Adding colours, effects or imagery increases noise and works against clarity.

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