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CA Intermediate · Financial Management and Strategic Management · Introduction to Strategic Management

Ananya Pharma's management reviews its strategy each year. Midway, a competitor launches a cheaper generic, and the firm modifies its pricing and marketing plan, which it had not originally planned. This unplanned response to unexpected developments is best described as:

This is an emergent strategy, because it arises as a response to unexpected developments, here a competitor's cheaper generic, rather than from the original plan. Intended and deliberate strategies are planned in advance, and an unrealised strategy is one never put into effect.

  1. AIntended strategy
  2. BEmergent strategyCorrect
  3. CDeliberate strategy only
  4. DUnrealised strategy

Explanation

An emergent strategy arises in response to unforeseen circumstances rather than from the original plan. An intended or deliberate strategy is planned beforehand, and an unrealised strategy is a plan that was never implemented.

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