ACCA Strategic Professional · Strategic Business Leader · Leading and managing projects
Brennick Foods installed a new customer ordering platform. It was delivered on time and on budget, but customers dislike it and sales have fallen. The post-completion review finds that the original requirements were agreed with senior managers only, and no customers were consulted. Which lesson should the review primarily record?
The key lesson is that stakeholders, especially customers, must be identified and involved when requirements are defined. The platform met time and budget targets but failed to satisfy users because only senior managers were consulted, so the expected sales benefits were not achieved.
- AStakeholders, including customers, should be identified and engaged when defining requirements so the project delivers benefits users valueCorrect
- BThe project manager should be given more authority over time and cost control
- CThe budget should include a larger contingency for unforeseen events
- DFuture projects should avoid new technology and use only proven systems
Explanation
The cause was incomplete stakeholder analysis and consultation when requirements were set, so the output did not meet customer needs despite meeting time and cost targets. Greater cost authority or contingency would not address this since time and budget were met. Avoiding new technology is not supported by the facts.
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