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CMA Final · Entrepreneurship and Startup · Idea to Action

Case: Meera starts a Chennai-based handloom e-commerce venture. She has interviewed 40 weavers and 100 prospective buyers, and has built a landing page that collected 300 pre-orders without any inventory. Which statement best describes the step she has completed in moving from idea to action?

Meera has completed customer discovery and demand validation. By interviewing weavers and buyers and collecting pre-orders without holding inventory, she tested real demand and feasibility before committing significant money, which is a typical early idea-to-action step.

  1. AScaling up through external equity funding
  2. BCustomer discovery and demand validation before committing resourcesCorrect
  3. CExit through acquisition by a larger firm
  4. DStatutory winding up of the venture

Explanation

Interviewing prospective customers and suppliers and securing pre-orders without stock is customer discovery plus demand validation. No funding, exit or closure event is described, so scaling or exit options do not fit.

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