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CA Intermediate · Financial Management and Strategic Management · Strategy Implementation and Evaluation

Sundaram Pharma has a strong strategy on paper, but employees resist the new digital sales process because they feel their roles and status are threatened. The CEO decides to involve employees early, explain reasons for the change and offer training. Which approach to handling resistance is she mainly using?

She is mainly using education, participation and support. Explaining reasons, involving employees early and providing training address the fear of lost roles and status through communication and involvement, rather than through threats, selective information or dropping the strategy.

  1. AEducation, participation and support to reduce resistanceCorrect
  2. BCoercion through threat of dismissal
  3. CManipulation by selectively releasing information
  4. DAbandoning the strategy to maintain status quo

Explanation

Involving people, communicating reasons and training them are participative and educative measures. Coercion would use threats, and manipulation would distort information. Neither is described, and the strategy is not abandoned.

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