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CMA Final · Entrepreneurship and Startup · Idea to Action

In the lean canvas approach used to turn an idea into a business model, the section that describes the measurable evidence a startup tracks to judge whether it is progressing, such as monthly active users or customer acquisition cost, is called:

The section is key metrics. In the lean canvas it lists the quantifiable measures, such as active users or customer acquisition cost, that show whether the startup is making progress, unlike channels, cost structure or unfair advantage, which describe other parts of the model.

  1. AUnfair advantage
  2. BKey metricsCorrect
  3. CChannels
  4. DCost structure

Explanation

Key metrics in the lean canvas list the numbers that show how the business is performing, e.g. active users or acquisition cost. Unfair advantage is something that cannot be easily copied, channels are routes to customers, and cost structure lists the costs of operating. Only key metrics captures progress indicators.

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