ACCA Applied Knowledge · Business and Technology · Stakeholders in business organisations
In Mendelow's power-interest matrix, a stakeholder group with high power but low interest in the organisation's affairs should be managed using which strategy?
Stakeholders with high power but low interest are kept satisfied. They are able to affect the organisation if they become concerned, so management should address their needs and avoid antagonising them, without investing heavy effort in constant communication or involvement.
- AKeep satisfiedCorrect
- BKeep informed
- CKey player
- DMinimal effort
Explanation
High power and low interest places the stakeholder in the 'keep satisfied' quadrant. They can influence outcomes if their concerns are triggered, so they should be kept content without overwhelming them with communication. 'Keep informed' is for low power and high interest groups.
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