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ACCA Strategic Professional · Advanced Performance Management · Performance hierarchy

Marlow Health Group's board has published a statement describing the long-term future it hopes to help create: 'A region where every family has access to affordable primary care.' The statement is aspirational, has no time frame and does not describe how the group will operate day to day. Which element of the performance hierarchy does this statement represent?

The statement is a vision. A vision expresses an aspirational long-term future state that the organisation wants to help create, without a time frame or detail about operations. A mission would instead describe the organisation's purpose, activities and customers, so the mission option is wrong.

  1. AVisionCorrect
  2. BMission
  3. COperational objective
  4. DKey performance indicator

Explanation

A vision describes an aspirational future state the organisation wants to help bring about, usually without a time frame or operational detail. A mission, by contrast, explains the organisation's purpose, what it does, for whom and how. The statement here is a hoped-for future condition, so it is a vision.

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