ACCA Strategic Professional · Advanced Performance Management · Performance hierarchy
Kestrel Logistics states: 'To be the most trusted carrier in East Africa.' The statement describes an aspirational future position the board wants the company to reach, without specifying how or by when. In the performance hierarchy, this statement is best classified as which of the following?
The statement is a vision. It expresses an aspirational future position, being the most trusted carrier in East Africa, without stating a measure, a deadline or the organisation's current purpose. A mission would describe why the firm exists and what it does for whom.
- AA vision statementCorrect
- BA mission statement
- CA SMART operational target
- DA critical success factor
Explanation
A vision describes the desired future position of the organisation in broad, aspirational terms. A mission explains the organisation's purpose and why it exists, and it normally covers what it does and for whom. The statement has no measure or deadline, so it is not a SMART target, and it is not a critical success factor.
Did you get it right without looking?
One question tells you little. A timed set on Performance hierarchy shows your real accuracy, how long you take and where you lose marks.
More Performance hierarchy questions
- Zenith Hotels' board states its mission as 'to be the preferred business hotel chain in Asia'. The finance director wants to identify the fe…
- Marlow Health Group's board has published a statement describing the long-term future it hopes to help create: 'A region where every family …
- Dunmore Hospitals has a mission of providing affordable, high-quality care to its community. The board sets a goal of 'improving patient out…
- Orchid Education Trust has a mission 'to widen access to learning'. A trustee proposes that the mission be reviewed annually and amended to …
- Zephyr Hotels Ltd has the mission of becoming the leading boutique hotel brand in its region. Management has identified 'consistently high g…
- Brightwater University must satisfy students, government funders and employers, whose expectations sometimes conflict, for example funders p…