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CA Intermediate · Financial Management and Strategic Management · Introduction to Strategic Management

Ravi, CEO of a Chennai logistics company, says: 'Our purpose is to deliver reliable, affordable freight services to small manufacturers, with a commitment to safety and on-time delivery.' This statement is most appropriately a:

The statement is a mission statement. A mission explains why the organisation exists, whom it serves and what it offers, here reliable and affordable freight for small manufacturers with safety and punctuality. It has no measurable target, acquisition plan or environmental analysis, so the other options do not fit.

  1. AMission statementCorrect
  2. BStrategic intent of acquiring a competitor
  3. CQuantified financial objective
  4. DEnvironmental scanning report

Explanation

A mission describes the organisation's purpose, the customers it serves, and what it offers and values. The statement has no numeric target (so not a quantified objective), does not mention an acquisition, and is not an analysis of the environment.

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