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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Rohit wants to illustrate a company post with a striking photograph he found through an internet search. Which is the best practice?

Rohit should use the photograph only if he owns it or has permission or a licence. Being visible online does not make an image free to use, and vague credits or missing watermarks do not remove copyright obligations, so using it otherwise risks infringement.

  1. AUse it since it is publicly visible online
  2. BUse it and add the line 'image from internet'
  3. CUse it only if the photograph has no watermark
  4. DUse it only if he owns it or has permission or a licenceCorrect

Explanation

Images are protected by copyright, so permission or licence is needed. Public visibility, a vague credit line or the absence of a watermark does not grant the right to use it.

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