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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Mehta Textiles wants to use a photograph taken by a freelance photographer in its Instagram campaign. Which action is consistent with the do's of social media communication?

The firm should obtain permission or a licence from the photographer and credit the work where required. Respecting intellectual property rights avoids copyright infringement claims and shows professional ethics, unlike using images without consent or hiding watermarks.

  1. ADownload the photograph from a search engine and post it with no credit
  2. BEdit the photograph to hide the photographer's watermark and post it
  3. CObtain permission or a licence from the photographer and give credit where requiredCorrect
  4. DPost it, and remove it only if the photographer complains

Explanation

Respecting copyright means seeking permission or a licence and acknowledging the creator where needed. Removing watermarks or posting first and apologising later infringes the creator's rights and exposes the firm to legal and reputational risk.

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