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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Mehta Textiles uses its official LinkedIn page mainly to share industry insights, recruit talent and build relationships with other businesses. Which description of this use of social media is most accurate?

This is use of a professional networking platform for business-to-business communication and employer branding. LinkedIn lets firms share expertise, attract candidates and connect with other businesses. It is not merely entertainment, an accounting tool, or a replacement for statutory filings, which must still be made through prescribed channels.

  1. AUsing a professional networking platform for B2B communication and employer brandingCorrect
  2. BUsing social media only for entertainment
  3. CUsing social media as an internal accounting tool
  4. DUsing social media to replace statutory filings

Explanation

LinkedIn is a professional networking platform. Sharing insights, recruiting and building business links is B2B communication and employer branding. It is not entertainment, accounting or a substitute for statutory filings.

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