ACCA Applied Knowledge · Business and Technology · Social and demographic factors
Which of the following is a demographic factor rather than a cultural factor?
The age distribution of the population is a demographic factor. Demographics are measurable statistical characteristics of a population such as age, size and gender, whereas religious beliefs and attitudes to work-life balance are cultural and value-based social influences.
- AReligious beliefs affecting buying habits
- BAttitudes to work-life balance
- CThe age distribution of the populationCorrect
Explanation
Demographics are measurable population characteristics such as age, size, gender and income distribution. Religious beliefs and attitudes to work-life balance are cultural or value-based.
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