ACCA Applied Knowledge · Business and Technology · Social and demographic factors
Which of the following is a demographic factor rather than a cultural or lifestyle factor?
A rise in the proportion of single-person households is demographic because it describes the measurable structure of the population. The other options describe changing attitudes or preferences, which are cultural or lifestyle factors.
- AGreater acceptance of remote working
- BIncreasing preference for ethical brands
- CChanging attitudes to saving for retirement
- DA rise in the proportion of single-person householdsCorrect
Explanation
Household composition is a measurable population characteristic, so it is demographic. Acceptance of remote working, ethical brand preferences and attitudes to saving are changes in attitudes and values, which are cultural or lifestyle factors.
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