ACCA Applied Knowledge · Business and Technology · Social and demographic factors
A food manufacturer notices that consumers in its home market increasingly prefer plant-based products for health and ethical reasons, and sales of its meat range are falling. This change is best described as:
This is a change in social attitudes and lifestyle trends. Consumers' health and ethical beliefs are shifting demand towards plant-based food, which is a social factor in the external environment. It is not a legal, exchange rate or internal cultural matter.
- AA change in social attitudes and lifestyle trendsCorrect
- BA change in the legal framework
- CA change in the exchange rate
- DA change in the firm's internal culture
Explanation
Shifting consumer preferences driven by health and ethical beliefs are changes in social attitudes and lifestyle trends. No law, currency movement or internal culture change is described, so the other options do not fit.
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