CMA Intermediate · Operations Management and Strategic Management · Digital Strategy
Which of the following is a typical objective of a firm's digital strategy?
A typical objective of digital strategy is improving customer experience and operational efficiency through data-driven decisions. It supports corporate strategy rather than replacing it, and it relies on using data rather than avoiding it or eliminating all employees.
- AImproving customer experience and operational efficiency through data-driven decisionsCorrect
- BEliminating all human employees immediately
- CAvoiding the use of customer data
- DReplacing the corporate strategy with an IT plan
Explanation
Digital strategy aims to enhance customer experience, efficiency and innovation using data and technology, supporting corporate strategy. It does not replace corporate strategy, avoid data, or aim to remove all staff.
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