Skip to content

ACCA Applied Knowledge · Business and Technology · Communicating in business

A director sends a long report to a junior accountant by email, but the accountant asks no questions and later does the wrong task. Which change would MOST directly improve the communication process?

Building in a feedback step is the best improvement. Feedback lets the sender confirm that the receiver has understood the intended meaning, so misunderstandings are spotted early. Changing font size or adding recipients does not verify understanding, and could add noise.

  1. ASend the report in a larger font
  2. BBuild in a feedback step to confirm understandingCorrect
  3. CSend the report to more recipients
  4. DRemove the channel and rely on memory

Explanation

Feedback closes the communication loop by letting the sender check that the receiver has decoded the intended meaning. Font size and wider distribution do not confirm understanding, and sending to more people could add noise. Relying on memory removes the channel and worsens reliability.

Did you get it right without looking?

One question tells you little. A timed set on Communicating in business shows your real accuracy, how long you take and where you lose marks.

More Communicating in business questions