ACCA Applied Knowledge · Business and Technology · Communicating in business
A company's directors wish to announce a change in strategy to shareholders, employees and the press at the same time, while ensuring the message cannot be altered as it is passed on. Which method is MOST appropriate?
A formal written press release or published statement is most appropriate. It reaches shareholders, employees and the press simultaneously and the exact wording is fixed, so the message cannot be distorted. Verbal cascading or informal chats risk inconsistency and reach only limited audiences.
- AA formal written press release or published statementCorrect
- BAsking line managers to explain the change verbally to their teams
- CIndividual informal chats with selected senior staff
Explanation
A formal written statement reaches many audiences at once and the wording is fixed, so the message is consistent. Verbal cascading through managers risks distortion at each stage. Informal chats reach only a few people and are inconsistent.
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