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CMA Foundation · Fundamentals of Business Laws and Business Communication · Introduction to Business Communication

A manager's email to the sales team states the exact target, the deadline and the person to contact, using only words that every team member understands. Which feature of effective communication is mainly shown by stating specific details in simple language?

The feature shown is clarity. Clarity means expressing the message in specific, simple language so the receiver understands exactly what is expected. Stating the target, deadline and contact person leaves no room for doubt or misreading, which is the aim of a clear business message.

  1. AClarityCorrect
  2. BCourtesy
  3. CConsideration of the receiver's mood
  4. DConciseness at the cost of facts

Explanation

Clarity means the message is expressed in precise, simple words so the receiver understands exactly what is meant. Giving the target, the deadline and the contact person removes doubt. Conciseness concerns brevity, and here it is not achieved by dropping facts, so that option is wrong.

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