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CMA Foundation · Fundamentals of Business Laws and Business Communication · Introduction to Business Communication

A manager rewrites a long supplier notice so that it uses simple words, short sentences and no unnecessary details, so that the reader grasps it at first reading. Which principle of effective communication is chiefly being applied?

The principle applied is clarity and conciseness. Simple words, short sentences and removal of unnecessary details help the reader understand the message at the first reading. Courtesy relates to respectful tone, not to simplifying language or reducing length, so it does not fit this situation.

  1. AClarity and concisenessCorrect
  2. BCourtesy
  3. CConsideration of reader's status
  4. DCompleteness of financial data

Explanation

Using simple words and short sentences without padding makes the message clear and concise. Courtesy concerns tone and respect, not the length or simplicity of the wording. Hence clarity and conciseness is the principle applied.

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