CMA Foundation · Fundamentals of Business Laws and Business Communication · Writing and Drafting for Business Audiences
A report says 'Sales rose substantially in the recent period.' The editor asks the writer to state 'Sales rose by 12% from ₹50 lakh in April to ₹56 lakh in May.' This change chiefly serves which 'C'?
The change serves concreteness. Vague words such as 'substantially' and 'recent period' are replaced with exact percentages, amounts and months, giving the reader specific, verifiable facts. This is different from completeness, which is about including all necessary information.
- ACompleteness
- BConcretenessCorrect
- CCourtesy
- DConsideration
Explanation
Replacing vague words like 'substantially' and 'recent period' with specific figures and dates makes the message concrete. Completeness concerns including all needed information; here the main gain is specificity. Check: 56 is 12% above 50.
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