Skip to content

CMA Foundation · Fundamentals of Business Laws and Business Communication · Features of Effective Business Communication

A sales head sends a long, detailed email with five attachments to a regional team five minutes before a client meeting. Team members skim it and miss the key revised price. Which combination best explains the failure?

The failure is best explained by information overload together with poor timing. The email was too long and heavy with attachments to absorb quickly, and it arrived only minutes before the meeting, so readers skimmed it and missed the revised price. The other pairings describe factors not present in the case.

  1. AInformation overload combined with poor timingCorrect
  2. BCultural bias combined with language difference
  3. CStatus difference combined with fear of the superior
  4. DUse of an oral channel combined with noise

Explanation

The volume of content (long email, five attachments) exceeds what the receivers can absorb, which is overload. Sending it just before the meeting leaves no time to read, which is poor timing. The case has no cultural, status-fear or oral-channel element, so the other pairs do not fit.

Did you get it right without looking?

One question tells you little. A timed set on Features of Effective Business Communication shows your real accuracy, how long you take and where you lose marks.

Practise Features of Effective Business CommunicationFree diagnostic mock

More Features of Effective Business Communication questions