ACCA Applied Knowledge · Business and Technology · Social and demographic factors
A supermarket chain notices that more households now have two working adults and little time for cooking. Which response would be the most direct strategic reaction to this social change?
Expanding ready-prepared meals and online ordering with home delivery is the best response. Households with two working adults and little time value convenience, so offering products and services that save time matches the lifestyle change, whereas cutting ranges, raising prices or closing urban stores ignores it.
- AReducing the range of fresh produce to cut wastage
- BExpanding its range of ready-prepared meals and online ordering with home deliveryCorrect
- CRaising prices on all products to improve margins
- DClosing stores in urban areas
Explanation
The trend is time-poor households, so convenience products and services respond directly to it. Cutting fresh produce, raising all prices or closing urban stores does not address the change in lifestyle and may reduce sales to these customers.
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