CMA Foundation · Fundamentals of Business Economics and Management · Leadership and Motivation - Concepts and Theories
According to Maslow, what happens to a need once it has been reasonably satisfied?
Once a need is reasonably satisfied, it stops being a strong motivator and the next higher-level need becomes dominant. Maslow argued that only unsatisfied needs drive behaviour, so managers must identify which level employees are currently at to motivate them effectively.
- AIt becomes the strongest motivator for the person
- BIt ceases to be a strong motivator, and the next higher need begins to dominateCorrect
- CIt permanently disappears and can never affect behaviour again
- DIt combines with the next higher need into a single motivator
Explanation
Maslow's principle is that a satisfied need no longer motivates, so the next higher unsatisfied need becomes the dominant driver of behaviour. A satisfied need becoming the strongest motivator contradicts this principle. The claim that it can never matter again is also too absolute, since a need can re-emerge if deprived.
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